The first time I used Facebook, I wasn’t impressed. It was 2010 and I was 16 years old. I had been an avid Myspace user since Panic! At The Disco was popular, and I had no intention of hopping on the Facebook wagon because I didn’t see a need for it.
At the time, my adolescent brain couldn’t fathom Myspace ever dying out. Now, I don’t know one person who still uses it. I don’t even know if it’s still available to log on to!
Once Facebook started to expand, I became accustomed to posting daily statuses, uploading photos, and filling out those ridiculous surveys that would have been posted on the Myspace public boards.
Now, I work exclusively with Facebook. I get to explore it’s advertising possibilities during my 9-5, and I experiment with the social community aspect with my side hustle. I’m on that sucker from the time I wake up, until the time I go to sleep. Since 2010, Facebook has exploded with ways to communicate, learn, create, tell stories, and market yourself.
I want to focus on that “market yourself” part. I think that’s the most important.
Sure, that photo of Aunt Jane’s baby is adorable, but will that really help your brand?
But there are so many ways that Facebook can help your business or brand. I’m here to break it all down for you, and get you started with Facebook. Let’s start at the beginning…
First, is Facebook the right platform for you?
This question is pretty crucial - in general I would always answer yes, but you need to evaluate your marketing goals and see if they align with the type of platform that Facebook is.
Facebook runs on engagement and interaction. If you aren’t familiar with Facebook’s algorithm, essentially the posts that are more relevant (because they are being engaged with through shares, comments, and likes) appear first in the timeline. That’s why you see a post from “5 hours ago” below a post from “12 hours ago”. It’s a complicated system that has honestly, in my opinion, put a kink in advertising and organic reach.
Facebook did this to eliminate a free marketing. With this algorithm, you aren’t bombarded with posts about an all boys summer camp if you’re a mother with two daughters. That post wouldn’t be relevant to you, so Facebook isn’t going to serve it to ya.
Facebook is also about community.
I’ll give you a quick breakdown of other social platforms so you can get a sense of what I’m trying to explain:
Twitter is a fast paced conversation platform.
Instagram is a visual platform.
Snapchat is a fast paced visual platform.
Pinterest is a knowledge-based platform.
And out star of the show - Facebook, is a community driven platform.
Think about what you’re doing (personally and professionally) on these platforms and see if they align with what I am saying.
You probably aren’t using Instagram to have a full blown conversation with a client.
You aren’t using Twitter to build a tight knit community of supporters.
You should be using Facebook to build a personal presence for your brand.
Here is how you can quickly decide if Facebook is a good platform for you:
Does your business require people?
Will your brand benefit from a community?
Is it important for you to have a personal presence that your clients can connect with?
99.999%, the answer to these should be yes. If you’re building a business, you should be concerned with all of those things.
If you’re a baker, you need people to come into your store.
If you’re a jewelry designer, you need to build connections with the clients who want custom pieces.
If you’re a photographer, you want to build a community of people who support your work and will help you grow.
If you’ve decided that Facebook is a solid platform to work with, read on, badass!
If you don’t think you & Facebook are going to work out, just give me this one blog post to try and convince you.
If I still haven’t by the end, you can go on your merry way ;)
This is like the foundation of your social media presence on Facebook. Without this, you aren’t going to get anywhere (I mean that in the nicest way possible). Using a personal Facebook page to market your business just isn’t going to cut it - because you aren’t given the right tools (and Facebook will deactivate your account).
When you create a Facebook page, you’re immediately given the option to choose your target audience. You can’t do that with a personal Facebook page. You get the opportunity to categorize your business based on type, which will give your brand authority in your niche.
Here is what the Rock Your Creative Life Facebook page looks like!
Immediately you can see what my brand is (via a cover photo), some featured posts that help the viewer, what type of brand the company is, and a sign up button for newsletters. This is all customizable based on your brand.
Your Facebook page should be the hub of your community - with you as it’s ruler. Here you should be posting updates, photos, and announcing products. Right now Facebook allows you to post a status, upload a photo or video, broadcast live, get sign ups, get messages, create an event, create an offer, create a job posting, or write a note.
A few ways to engage your audience through your Facebook page:
1// Host a q&a via live broadcast.
2// Post a picture of your workspace.
3// Create a limited time offer for one of your products.
4// Chat with your viewers via message.
I didn’t realize this features full potential until around November. I had primarily used Facebook groups for Bullet Journaling, and a pen-pal service I created with a few other bloggers in 2013. It wasn’t until I came across groups like Femtrepreneur and BohoBerry that I really understood the full potential. Facebook Groups are designed to promote a niche community that you determine for your brand. For example, my Facebook group focuses on empowering women to reach their professional and personal goals. My group members are my supporters and some of my biggest fans and friends. I feel more connected to these people, and I encourage my viewers to join so they can become connected to RYCL too!
I don’t use this as my primary sale outlet.
Yes, I’ll promote my new blog posts, and any product I create, but my goal isn’t to sell things here. I want to use these people as my sounding board. I’ll ask questions, tell stories, and engage with the group as I would my friends.
Creating a Facebook Group is a perfect way to get more engagement, get closer to people, and make your business more personable. Figure out the best type of group for your brand, and use it to your advantage.
For example, every subscriber I get is automatically given a link to join my Facebook Group. It’s also included in all of my courses, and sometimes included in a content upgrade.
This is a perfect way to offer something in exchange for an email address.
FACEBOOK BUSINESS MANAGER
My entire life revolves around this tool, which is completely free. I’m going to break down this tool based on the type of team you might have. I’ve worked as a one-man-show with Facebook Biz Mgr, and I’ve worked with an entire team across once Business Manager account.
If you’re a one man show, this is great for managing different pages. I personally have 2 of my own pages, plus all of my clients pages linked to my Rock Your Creative Life Business Manager. If you’re only managing pages that you created, I wouldn’t say this tool is a necessity (unless you’re building ads...more on that later). The benefits lie in the fact that you can collaborate on pages without needing passwords, or invading others privacy.
For example, I am listed as an “Editor” on the Effort Lez Facebook Page because I only write content for them. I don’t need admin access, and Facebook business manager allows myself, PLUS my business be a part of the page on EL’s terms.
Now, let’s transition - maybe you’ve got a team for your business, or an entire team for social media. Business Manager allows you to have ONE account linked to multiple Facebook's. This is primarily what happens in my 9-5 job. I handle all Facebook accounts for our company - which is about 50+ accounts. I am an admin on the business account, along with about 10 other employees. You can assign assets to each person, review permissions, and each person uses their own log in so no personal information is misused.
I really like this because the entire team can see who is working on each account, what their role is, and who to contact. It’s a great team management tool if you’re running a lot of accounts.
Something else that I LOVE about Facebook Business Manager: The interface. On my dashboard I can see all of my account insights (active campaigns, amount spend on ads, post engagements, people reached, etc) and assign favorites to access quickly.
Looking to get creative? Check out the Business Manager creative hub - a place for inspiration when creating Facebook Ads for your brand.
If you’re a business owner, you understand the importance of a special offer. We see them everywhere - "50% off for a limited time! BoGo half off!"
Offers are what reels us in as customers and encourages us to purchase more at a lower price. It’s a great marketing strategy, and Facebook has brought it into the Social world.
You can now create offers that Facebook viewers “claim”, and can use online or in your store (or both!). I can make these in about 15 minutes, and Facebook makes sure that the offers are saved for people to use when they are close to your store.
If a potential customer saved your offer on Facebook 3 days ago, and has now arrived at your store, Facebook will notify them that they have an offer available - and bam! You have a conversion!
These offers can run as ads that you pay for (which hit a larger, more targeted audience), or you can run them as a post on your Facebook page (which will only go to a percentage of your Facebook fans). This is a great option for a tighter marketing budget.
I get it. Live video can be one scary bitch. The first time I tried to film a YouTube video, my voice was shaking and I said “ummmm..” at least 65 times., The video was 16 minutes long and I had taught my viewers nothing.
BUT, the good thing here is that video sparked my interest in video creation. After that first YT video, I was obsessed with trying to get better. I wanted to create content that was different than every other blogger out there.
Now, as a businesswoman, I’m utilizing instant video. Facebook allows you to capture live video from your phone or computer whenever you want. I am obsessed. I love the instant gratification of being able to hit “Go Live”, and I especially like that my viewers can interact with me, and each other.
I have used Facebook live to launch a course, talk about my brand, and build a Facebook group.
We are insanely visual creatures. Video is going to become the leading form of digital advertising, and jumping on that bandwagon now will pay off in the long run. Not only are you creating stimulating content, you’re showing your clients, or viewers, that there is a person beneath the brand that you’ve built. I don’t have to have fancy lighting and a high quality camera for my Facebook live events, because that’s not what I need to give my viewers. What my viewers need are jam packed sessions that inform them, inspire them, and bring them closer to me.
Here are a few ways to use Facebook Live today:
1// Host a q&a about your brand.
2// Showcase a product.
3// Tell a personal story.
4// Teach people something.
BUT WHAT ABOUT FACEBOOK ADS?
This is the motherlode, and I'm planning on writing an entire blog post that will go in-depth about the functionality, creativity, and objectives of Facebook ads. Want to be notified when that post is up and running? Sign up for the RYCL email tribe.
Looking for help with your social media account?
You've come to the right place!
Check out our services, and receive $50 off your fee if you email me with a link to this blog post!
RYCL works with brands to grow their social media presence, and expand their audience. See what RYCL can do for you by reaching out to Rhiannon, or learning more right here.
Let me guess. You’re a 20-30 something and you have a brilliant idea. Something that would take the world by storm. It might be a business, a product idea, or maybe you’ve got a skill that people are dying to learn. You might even be a person who just wants to get themselves out there in a way that impacts those around them.
You’re off to a great start if you already have the idea in place. That’s the hardest part - being able to create something original. You’ve probably started writing about it, or drawing it out - mapping out tasks and goals to get it completed.
Or you might be stuck at a point where you’re telling people close to you about the idea, but you can’t quite figure out how to get it into the world.
No worries. I was there once. We all were. Shit, even Steve Jobs was (well...I’m not entirely sure, but probably).
You’ve probably told your significant other, your mother, and your friends. They have all probably gawked at the idea of their person creating something incredible. Good! They should be doing that. If they aren’t, find some new peeps.
Buuuuuuut.. your mother isn’t going to get you thousands of dollars in sales. And your significant other isn’t going to go out and tell the right people of this world to listen to what you have to say. You have to develop this yourself. Lucky for you (and me), we live in a world that is digitally connected in a way like never before.
I might as well just call 2016 my year of movement, because it seems like that’s all I accomplished. I moved three different times, took on three different jobs, and haven’t felt like I can call a place “home” in a very long time.
It’s a bittersweet feeling, it really is.
On one hand, I enjoy the constant feeling of excitement that comes with change. But on the other, I’m homesick for a home that I don’t even have.
Let’s not get ahead of ourselves though; if you tuned into my Facebook Live broadcast on December 14th, you heard about the hop, skip, and jump that I took from North Carolina to Pennsylvania, and then from Pennsylvania to Colorado. If you missed it, here’s the rundown…
I graduated in December 2015 with a job in North Carolina. I had just ended a very significant relationship, and in a panicky “rebound” stage, I moved to Waynesville, NC with a coworker. No bueno. I worked in a Special Education classroom for 6 months before my position was cut due to budget restraints.
I can tell you that this point in my life was one of the lowest, and if I hadn’t moved I probably (no...definitely) would have ended my life. I was so unhappy - I developed terrible habits, reverted back to my extreme anxious and angry self that I had worked hard to overcome, and just waited for something good to come into my life (instead of, ya know, creating the good myself).
I’m not sure what sparked the thought, or what higher power shed a small beam of light on me for the moment, but I remember being in the apartment I was sharing with my coworker one night and thinking
“I have to move to Pennsylvania”.
So, two days later, that’s exactly what I did. I packed up everything that I could fit into my Honda Civic (which honestly was not much. I left SO MANY things behind) and drove 9 hours to move in with my dad.
Millennials are a generation that leads a significantly different lifestyle than the previous ones (i.e. Generation X and Baby-boomers). They have less money on their hands, with lower rates of employment and a smaller average income. This is partially a reason why millennials are not in a hurry to get married or find a place of their own.
Even though their financial state isn’t something to brag about, self-care and wellness are on the top of the list when it comes to spending money. The technology and internet were their main shaping factors and they continue to notably influence their lives, especially in the domain of self-image and body-confidence. Did you know that 55% of the millennials shared their selfie on social media at least once? This has become a way of reaffirming attractiveness and measuring self-value through the number of likes.
Millennials want to look and feel good. It’s true that they tend to spend more money on experiences than on consumer goods, but when it comes to buying beauty products – they want both. Here are the main millennials’ beauty and skincare habits.
If you're a blogger, I'm sure you're familiar with newsletters and RSS subscriptions. Virtually every blog out there has one or the other, and it's quickly becoming an important part to the overall blogging experience. I've had an RSS subscription since I began blogging in 2012, but just recently began sending out a "newsletter".
If you aren't a blogger, this post is still for you! So many businesses and companies utilize newsletters. Think about all the subscriptions that flood your inbox on Monday morning. What are you offering in your newsletter that ensures an open email? The success of your newsletter depends on so many things, and whether your a blog, business, brand, or just a person - a newsletter can open so many doors for you.
When I first started, I was a bit disappointed with my newsletter statistics. I wasn't getting the opens and clicks I wanted, and I wasn't impressed with my subscription box number. That's when I decided to sit down and really think about the quality of my newsletter, and what I was offering to my readers. I spent about a week tweaking my newsletter and trying different things. I tried to put myself in the readers shoes - what would I want if I was opening up this email? What things would grab my attention?
If you haven't already, subscribe. I've come to terms with the fact that my newsletter will always be changing. I want that personal flare & that individuality that so many others lack. If you're stuck on what to do with your newsletter, or want to create one today, follow these tips for a killer newsletter that your readers will LOVE!
You've probably heard about LinkedIn from your college advisers, family, or employers. I remember hearing about it in an Education class my Sophomore year of college. But I'll be the first to admit that I didn't feel comfortable with my LinkedIn profile until this summer. I didn't know how to use it effectively, or what to write down in each box. Was I supposed to reach out and add random connections? How do endorsements work? Whats the benefit of even having this profile? These questions swirled around in my brain for a long time - until I decided to sit down and get serious about my personal and professional brand.
If you're not sure how to use LinkedIn, start at square one - your profile. Perfecting it will take some time, but I've got some tips to help make it easier plus snag you some connections on the way to that perfect LinkedIn profile!
As a 22 year old, I'm technically considered an adult (barf), but the reality is I just cant even when it comes to adult-ish things. I can barely grocery shop or keep my apartment clean, and most of the time I want to lay in bed all day (oops). One thing I'm particularly good at is planning. I freakin' LOVE planning, one of my favorite times of the year is buying school supplies, because that means I can get a new planner. I'm coming at ya with some tips to plan effectively as an adult - because if you're gonna go out and buy a 36 dollar Lilly planner, you might as well use it.
Congratulations, you made it through the difficult and draining task of finding a job. You went on interviews, put on your best clothes, and showed your new employer that you're excited and you are going to kick ass in whatever field the job is in! I am proud of you. Now, it's time to prepare.
But Rhiannon, I don't even know what to expect at my new job! How can I prepare?
Don't use that an excuse. We are part of the technologically advanced generation. We have our smartphones super glued to our fingertips. We spend countless hours on YouTube. Knowledge is literally everywhere. I promise you - preparing for your new job beforehand will make any training processes go much smoother. Plus, you'll feel ahead of the game and that confidence will radiate off of you. Your new boss will see that and think "damn, she really knows what she's doing."
Job prep isn't a daunting task though! You'll see in a second that I wont be asking you to do hours and hours of research, or learn quantum physics overnight. No thank you. This is more about making sure you feel positive and motivated on your first day of work.
Going through life you've probably developed a handful of habits, routines, and rituals that you do on the reg. You've done this without even realizing - from the nightly routine of checking Facebook 87 times before you go to bed, to the habit of picking up McDonald's every Friday evening on your way home from work. Now, don't get me wrong; not all habits are bad, and not all habits come from our subconscious. The habit of going for a 20 minute run every morning probably wasn't a subconscious decision! You had to train your body and your mind to do these things. If you're someone who has worked on forming good habits, you know that it takes a good amount of time for the habit to stick.
And if you're someone who is still in the process of getting a habit to stick, don't be discouraged. You've probably experienced some off days, but who hasn't?! It's all about getting back up and working towards that goal - whatever it may be.
Spoiler alert: I'm 23 years old, just graduated college, and feel pretty invincible most of the time. I went to college in Western North Carolina, but my heart was always set on living up north, preferably closer to my family in Pennsylvania. I can remember that being a huge goal of mine ever since I was a young girl.
A few other long term goals of mine included: